Paid interactive marketing—a tactical example of content marketing for colleges
Consultant Michael Lofstead discusses how campuses can use paid interactive ads to connect with students through content marketing, allowing campuses to cast a wider net for prospective students. The...
View ArticleContent marketing for higher education: Six steps for effectively packaging...
Consultant Michael Lofstead examines some “guerrilla” approaches you can use to create an effective e-brochure and shares some tips on finding good content. The post Content marketing for higher...
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